BRAND POSITIONING
DESIGN STRATEGY
CONCEPT DEVELOPMENT
BRAND IDENTITY
ART DIRECTION

Brillo Pizza – Melted goodness.

OVERVIEW

Brillo Pizza is built around the idea of the classic pizza joints in New York. The vision was for it to become a meeting place – a social pizza bar rather than the usual pizzeria.

The assignment was to develop a visual identity that would speak to a younger crowd. To do that I looked toward other segments of street culture for inspiration rather than other restaurants. This way, I managed to create something fun and appealing for this specific target audience. The visual concept “Melted Goodness” balances humor with popular culture references and a bundle of surrealism. But above all it makes you really hungry for pizza.